McDonald's Fresh Infredients

Blueberry

Role: compositing, food modeling, look development (shading, texturing) and lighting

This spot follows the story of a simple blueberry, going all the way from the vine to the oven... and into your mouth!

My role in this project consisted on pitching the CG muffin to the client, as well as modeling, shading, texturing, lighting and compositing all of the CG food. I was also responsible for compositing the batter and oven shots and animating the batter and muffins being baked in the oven.

The look development workflow I used for the food in this project was completely procedural, and makes use of various surface noises to generate all the textures and oven baking animation. The muffins and batter don't even have UVs!

Credits

Directed by Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Billy Mack
Production Coordinator: Kaitlyn Mahoney
Creative Director: Joe Mullen
CG Supervisor: Doug Wilkinson
Associate Creative Director: Gunnar Pettersson
Animation Director: Alessandro Ceglia
3D and Look Development: Alex Dingfelder, Eric Pagtaconan, Jens Lindgren, Wing Sze Lee, Michele Herrera, Mikey Rogers
2D Animation: Laura Yilmaz, Kendra Ryan, Craig Yamamoto, Daniel Coutinho, Nick Petley, Rasmus Bak, Esteban Esquivo, Moses Journey, Thiago Masci
3D Animation: Alessandro Ceglia, Adam Floeck, Lindsey Butterworth
Compositors: Alex Dingfelder, Wing Sze Lee, Jens Lindgren, Eric Pagtaconan
Rigging TD: Ernesto Ruiz Velasco
Design: Gunnar Pettersson, Kenesha Sneed, Joe Mullen, Susan Yung, Tuna Bora
Matte Painting: Daniel Xiao, Therese Larsson
Storyboards: Susan Yung