Role: modeling, lighting, look development, compositing
During my time working on McDonald's Happy campaign at BUCK, I was tasked with developing several photo-realistic images of a diverse amount of food bundles featuring McDonald's famous Happy Meal Box.
My role for these was to create every single aspect of these bundle's execution, excluding the animation.
I've found that, for complex photo-realistic food, it's best to approach the look development with a procedural workflow.
Besides the logos and graphics, every single texture and displacement map in these images is procedural, infinitely scalable and doesn't require UVs.
Produced at BUCK